In 2011, Chrysler
created a long, dramatic and powerful commercial for the Super Bowl. In times that were tough both for the American
auto industry and the city of Detroit, they created a campaign that showed the
best of both to millions of viewers. This
video captures the beauty of the city with eloquent words and artistic shots,
but also drives home the message that their cars are built in America by
revealing Chrysler’s new slogan: “Imported from Detroit.” If you haven’t seen the whole message, I
highly encourage you to watch it. Eminem’s guest appearance doesn’t hurt this
video, either.
While the message I wish to send
with my piece is a little different from Chrysler’s ad (that it’s not an advertisement,
for starters), I am so inspired by
this video. I am from metro-Detroit and
I can’t say enough to defend some of the common misconceptions about the
city. I love to experience all kinds of cities
and investigate some of the conceptions surrounding other cities, too. I want to compile my findings in my piece in
an artful way that shows the beauty of each city and I can’t think of a better
way to do it than someone like Chrysler.
I’ve been thinking a lot about the
pacing of my story and how to elongate the piece without just adding more
comparisons between places I’ve visited.
I love how Chrysler builds up to a message and I am searching for one of
my own. Could it be a personal message
about what I find to be home? Could it act as inspiration for others to travel?
Could I narrow my thoughts in on one single city? These are questions I am struggling with, but
after watching this ad once more, I am inspired to do something powerful and
moving once again.
I really liked how this video personified the city and connected it to the people who lived in it. I think If you wanted to narrow the focus of your story, you could follow this video and talk about one city and its history, or your history with it. Or if you wanted to keep a broader style you could talk about each of the cities you've been to, and mix in stories of how you experienced each of their different characteristics.
ReplyDeleteI think if you include a lot of your personal thoughts along with the classic elements of each city, your story would be really dynamic. That is if you want to get personal with your piece! Highlighting your favorite or little known things about each city, without explicitly stating it, and instead using your tone would be pretty effective also!
ReplyDeleteFrom the video I noticed the compilation was pretty influential (even knowing they're trying to persuade me), but it was a very cool highlight of the brand and you could tell they had pride.