Revised Storytelling and Project

My project has gone through multiple revisions since I first decided what to do. While sticking to a central theme of promoting the City of Chicago, my approach has significantly changed. When I first stared out my project was going to the route of showcasing all the holiday attractions there are in Chicago. As my project evolved, I found that this was not what my target audience would be looking for. So I sat down and really thought about what would make someone want to visit Chicago. And I came up with the idea of drama. Drama is part of our lives and we live it everyday, so I thought creating an ad that centered in on dramatic and epic renditions of Chicago would engage my audience much more. To deploy this new theme, I am basing my video off of an epic movie trailer. Movie trailers are great for telling a story in a short amount of time and are very clear and entertaining. A trailer is also a great promotional tool because it allows for a snippet into what a movie is going to be about. Trailers also act as a first impression for a movie and carry a heavy importance for the success of a movie. So I think a movie trailer theme is perfect for showcasing the city of Chicago because a lot of the qualities of a movie can be juxtaposed into the story of a city. To enhance the clarity of my video I will be using voice and text to make sure my audience understands what’s going on. I will also be using drone shots of Chicago to enhance the “epicness” of my video. I have also added an epic trailer soundtrack that really drives the whole video and gives it that dramatic effect.

Epic Blockbuster Trailer Music from Alex Kupp on Vimeo.